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corporate identity
Classical Media

Corporate Identity

Corporate identity comes into being when there is a common ownership of an organisational philosophy that is manifest in a distinct corporate personality. In general, this amounts to a corporate title, logo and supporting devices assembled within a set of guidelines.

These guidelines determine how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand. Many companies spend a lot of money to achieve an identity that is extremely distinguishable, so it can appeal more to its targeted audience.

Corporate identity is often viewed as being composed of three parts:

Corporate design (logos, signs, business cards, letters, etc.)
Corporate communication (advertising, public relations, etc.)
Corporate behaviour (values, norms, etc.)